FriendlyFire – Privacy notice
Updated 2nd of January 2019.
This privacy notice sets out how FriendlyFire IVS (FriendlyFire) uses and protects any personal information that you give FriendlyFire IVS when you use this website.
FriendlyFire is committed to ensuring that your privacy is protected. If we ask you to rovide certain information by which you can be identified when using this website, it will only be used in accordance with this privacy notice.
The use of some website services we provide is not possible without the provision of certain personal data. If you wish to use certain services via our website, processing on further personal data could become necessary.
If the processing of personal data is necessary, and there is no statutory basis for such processing, we will obtain your explicit consent.
Personal data processing shall always be according to the General Data Protection Regulation (GDPR), and in accordance with any EU-specific legislation applicable to FriendlyFire.
In this privacy notice, Friendly Fire is informing the general public why we collect and process personal data and about your (the ‘data subject’) rights in regard to the collection and processing of personal data.
FriendlyFire’s data protection notice is based upon terms used in the General Data Protection Regulation (GDPR) Article 4. For ease of understanding, the following terms apply.
Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
Personal data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
The controller is:
1422 Copenhagen K, DK
The data protection officer of the controller is:
1422 Copenhagen K
You may contact our data protection officer directly with any enquiries relating to FriendlyFire’s data protection policies.
The lead supervisory authority overseeing the controller is:
The Danish Data Protection Agency (Datatilsynet) (DDPA)
1300 København K
Tel: +45 33 19 32 00
A cookie is a small file which asks permission to be placed on your computer’s hard drive.
Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
The following is a general description of how FriendlyFire and its data controller processes personal information. To
understand how your own personal information is processed, you may need to refer to any personal communications you have received from FriendlyFire processes personal information to provide software, training and consultancy services, to promote our services, to maintain our records and our accounts.
We collect information from the following sources
We process the following information
We process personal information about
Sometimes we need to share the personal information that we process with the individual and other organisations.
Where this occurs, FriendlyFire is required to comply with the General Data Protection Regulation (GDPR) and applicable elements of the Privacy and Electronic Communications Regulation (PECR).
Examples of the types of organisations we may need to share personal information with include
The GDPR grants EU citizens data subject rights. These rights are summarised below. To assert any of these rights, you may contact FriendlyFire’s data protection officer, or any other FriendlyFire employee at any time.
Each data subject has the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed.
Each data subject has the right to obtain from the controller, free information about his or her personal data stored at any time and a copy of this information.
Additionally, a data subject has the right to obtain information as to whether personal data are transferred to a third country or to an international organisation. If this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.
Each data subject has the right to obtain from the controller, without undue delay, the rectification of inaccurate personal information relating to him or her.
Depending upon the purposes of the processing, the data subject has the right to have incomplete personal information completed, including by means of providing a supplementary statement.
Each data subject has the right to obtain from the controller the erasure of personal data concerning him or her without undue delay. The controller is obligated to erase personal data without undue delay where one of the statutory grounds applies, providing the processing is not necessary.
Each data subject has the right to obtain from the controller restriction of processing where a statutory reason applies.
Each data subject has the right to receive personal data concerning him or her, provided to a controller, in a structured, commonly used and machine-readable format.
Each data subject has the right to object, on grounds relating to him or her particular situation, at any time to the processing of their personal data.
Each data subject has the right not to be subject to a decision based solely on automated processing, including processing.
Where consent forms the basis for processing, data subjects have the right to withdraw his or her consent to the processing of their personal data at any time. Data subjects can withdraw consent by contacting the data protection officer or any other FriendlyFire employee to withdraw consent.
Every data subject has the right to lodge a complaint with a supervisory authority, if he or she considers that the processing of personal data relating to him or her infringes the GDPR.
Contact details for the lead supervisory authority are listed above in this privacy notice.
The legal basis for processing is
Where the processing of personal data is based on FriendlyFire’s legitimate interest, it is to conduct its business for the benefit of its employees and shareholders.
FriendlyFire is committed to ensuring that your personal information is secure. To prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect on-line.
However, absolute security cannot be guaranteed. If you have a particular concern about a particular method of data transmission, contact the controller. We will take reasonable steps to provide an alternative method.
Sometimes, it may be necessary to transfer personal information overseas. Such transfers may be to what the GDPR calls ‘third countries’. Any transfers made will be made with full compliance to the GDPR and in accordance with the EU specific legislation applicable to FriendlyFire.
The criteria used to determine the retention period of the personal data is the statutory retention period within the Member State. After the expiration of that period, personal data will be securely deleted, providing it is no longer necessary for the fulfilment of the contract, the initiation of a contract, or required for legal proceedings.
The provision of personal data is partly required by law or can result from
For example, a data subject is obliged to provide FriendlyFire with personal data when we sign a contract with him or her. The consequence of failing to provide the personal data is that the contract with the data subject cannot be concluded.
FriendlyFire does not process personal data for automated decision-making or profiling purposes.
The controller has integrated the components of several third-party services onto FriendlyFire’s website.
These services are;
Facebook HQ, Menlo Park, CA.
Facebook Inc. Menlo Park, CA.
United States of America
Further information and applicable data protection provisions of the service are available at https://www.facebook.com/full_data_use_policy
Amphitheatre Parkway Mountain View,
Further information and applicable data protection provisions of the service are available at https://policies.google.com/privacy
T675 Ponce de Leon Ave NE Suite 5000
The Rocket Science Group, 675 Ponce de Leon Ave NE Suite 5000
Atlanta, GA 30308 USA
Further information and applicable data protection provisions of the service are available at https://mailchimp.com/legal/privacy/
You may not transfer any of your rights under this privacy notice to any other person. FriendlyFire may transfer our rights under this privacy notice where we reasonably believe that your rights will not be affected.
If any court or competent authority determines that any provision of this privacy notice (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted. The validity and enforceability of the other provisions of this privacy notice will not be affected.
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This notice will be governed by and interpreted according to the law of England and Wales.
All disputes arising under the notice will be subject to the exclusive jurisdiction of the English and Welsh courts.
This notice was last updated on May 24th, 2018. FriendlyFire may change this policy by updating this page to reflect legislative changes or changes to our privacy practices.
However, FriendlyFire will not use your personal data in new ways without your consent.
©2019 – Mathias Munk Ulrich & Carl Johan Hanberg – All rights reserved